Importance of SEO
- Brand visibility.
- Cost effective customer acquisition.
- Loyalty and repeat business.
- Increase volume and quality of traffic.
Home >> Technology Services >> Search Engine Optimization
Our SEO services include:
search Engine Optimization
The goal for any business big or small with a web presence is to claim a spot at the top of organic search results to boost visibility, sales and considerably improve ROI.
We understand that each website is different therefore we offer SEO marketing techniques that are geared towards each unique situation to increase visibility in search engines. Finding the right balance of content, site organization, backend structure and off site search engine marketing is key to developing and implementing a successful SEO campaign.
SEO is the best way to market your business, and with our years of expertise we feel confident we can deliver tangible results.
- SEO Strategy Roadmap
Creating an SEO Strategy and then mapping SEO tactics into an executable plan is paramount for your business’s success. SEO Strategy Roadmap is custom built for your business needs and designed to maximize your organic results.
Our process begins by understanding your company, your industry, how your site works, what your competition looks like and what your industry search trends are leaning towards. We will select the right set of search engine optimization services and design a custom website optimization campaign for your business.
- Technical SEO
Technical SEO is the foundation of every SEO campaign and ensures that our client’s websites are healthy and optimized according to industry best practice.
We work with you to ensure that all the technical elements of your website are optimized and conforms to search engine designs. Includes robust site architecture, clean efficient code, URL structure, optimized content structure, website page-flow and navigation process, accessibility and canonicalization, pagination, well-organized page level elements (title tags, meta descriptions, alt text, and more), redirects and response codes, image optimization, HTML/XML sitemaps.
- SEO Audits
PSTP Group will do an in-depth, objective analysis of the current state of your site and provide specific insights and tailored recommendations based on SEO best practices. Focus areas include technical audit, keyword audit, content reviews, mobile friendliness, and link profile analysis.
You will receive a comprehensive SEO audit report which reviews the current state of SEO on your website and where are the best opportunities for rankings, traffic and lead generation improvements.
- Keyword Research and Management
Keyword Targeting is the art of identifying and prioritizing keywords that potential users type into search engines. We will perform detailed research and analysis to identify the most popular keywords and phrases that will help the search engines find you. Includes keyword research and analysis, target keyword identification, keyword popularity and relevancy measures, competitive metrics report, scoring, adjustments and ongoing evaluation and maintenance.
We’ll review your keyword usage for improvement areas and analyze and select keywords with the best ROI.
- Content Optimization
Our goal is to optimize content in a way that is both search engine and human-friendly. Our content optimization program emphasizes on structured and well-written content with focus on readability and relevance of content, that will be useful to people who read it.
Includes Content Score & Analysis, Content layout and behavior, Content page distribution, Homepage Optimization, Page Title Optimization, Blog Post Optimization and New Content Opportunities.
- Link Building and Link Management
Links play a critical role in a website’s traffic and lead generation strategy. We focus on cross-linking pages internally on a website where appropriate, as well as building quality relevant inbound links from trusted sources. We will manage your backlink acquisition efforts including partner websites and link monitoring and link removal if required.
We measure progress with link-building KPIs like domain strength, page strength, anchor text, number of links and linking root domains.
- Search Engine Friendly Web Design
PSTP Group is a full service website design and development company, and we take pride in creating search engine and mobile friendly experiences. If you need to build a new website, or need to revamp your current site, our team can deliver in a timely fashion. You’ll get a website included with built-in SEO, improved performance, usability and accessibility.
If you’re interested in what our team can do for your organization, please contact us.
Why Us?
- Natural, unpaid, organic results.
- We adhere to the SEO code of ethics.
- Conforms to search engine designs..
- Proven expertise.
© 2012 - 2021 PSTP Group. All rights reserved.
PSTP Group is a leader in IT Consulting Services & Software Development and offers end-to-end solutions, from concept and strategy, to design, implementation and support. We provide a full spectrum of custom software services, including web and mobile application development. Read More >